Thursday, May 10, 8:30–9:20 a.m.
Part I: How to Get Your Customer to do the Marketing for You | Susie Pecuch, Design the Customer Conversation
Get your customers to do the marketing for you and increase your bottom line. Susie shares a fresh approach and examples from her customer experience strategy work with several of her world-class clients, including: Disney, NIKE and Singapore Airlines; as well as her work with The Big Canoe Property Association. Walk away with seven strategic to ways to create your very own customer marketing team.
PRESENTER: Susie Pecuch, Design the Customer Conversation, Orlando, FL
Thursday, May 10, 9:30–10:20 a.m.
Part II: How to Get Your Customer to Do the Marketing for You | Susie Pecuch, Design the Customer Conversation
Get your customers to do the marketing for you and increase your bottom line. Susie shares a fresh approach and examples from her customer experience strategy work with several of her world-class clients, including: Disney, NIKE, and Singapore Airlines; as well as her work with The Big Canoe Property Association. Walk away with seven strategic ways to create your very own customer marketing team.
PRESENTER: Susie Pecuch, Design the Customer Conversation, Orlando, FL
Thursday, May 10, 3:15–4:05 p.m.
Being a Dynamic Leader: How to Market Yourself and Establish Your Net Worth in Your Community
During this interactive session, you’ll earn the importance of networking in today’s marketplace, how make yourself a more valuable leader, how to market yourself to your community, and how to determine your net worth in the community association profession.
PRESENTERS:
Julie Adamen, Adamen, Inc., Poulsbo, WA
Sandra Matteson-Pierson, LSM, PCAM, Addison Reserve Property Owners Association, Delray Beach, FL
Friday, May 11, 10:40–11:30 a.m.
Should I Consider Using or Becoming an Expert Witness?
Explores the role—and value—of an expert witness and how community associations and managers can benefit from expert witness assistance during litigation. Get answers to common questions like: What do expert witnesses do in litigation? Should my association consider using one? How do I prepare to defend myself or my association when the other side has hired an expert witness? How can I prepare myself to be an expert witness?
PRESENTER:
Jeffrey M. Evans, LSM, PCAM, Management Matters, Mountainhome, PA
Friday, May 11, 11:40 a.m.–12:30 p.m.
The Cultivation of Agri-Communities: Making the Business Work and Producing a Remarkable Lifestyle
Businesses and store fronts within community associations are common, but farms, cattle ranches, and conservancies are new, up-and-coming options. Many communities are incorporating agri-business—farm-to-table living in a cooperative environment—and it’s changing lifestyle as we know it. In this session, large-scale managers share examples, ideas, and approaches to the business and lifestyle of enjoying farms, ranching, and conservancies within their communities.
PRESENTERS:
James H. Dodson, IV, CMCA, AMS, LSM, PCAM, Ewa by Gentry Community Association, Ewa Beach, HI
Rebecca Lyons, CMCA, AMS, PCAM, Willowsford Homeowners Association, Aldie, VA
Friday, May 11, 2:30–3:30 p.m.
Public Policy/Large-Scale Community Issues - CROSSOVER
When Natural Disaster Strikes! Lessons from the Devastation of Hurricane Matthew
Explore the profound impact of natural disasters on communities with an emphasis on those affected by Hurricane Matthew. Learn strategies for preparing an emergency plan in advance by partnering with your municipality for FEMA aid, securing emergency funds, and organizing a team of professionals who are mobilized to act immediately after the storm, and hear about CAI’s recent success on the federal level to advocate FEMA support for communities everywhere.
Presenters:
T. Peter Kristian, CMCA, LSM, PCAM, Hilton Head Plantation Property Owners Association, Inc., Hilton Head Island, SC
Lewis Chip Munday, CMCA, AMS, PCAM, Indigo Run Community Owners Association, Hilton Head Island, SC
J. David Ramsey, Esq.*, Becker & Poliakoff, P.A., Morristown, NJ