Real Estate and community association manager professionals will be very interested to learn that “.realestate,” the newest top level domain "not-com" is about to go on sale to the general public on November 26, 2018 following a pre-sale beginning November 16 to National Association of REALTORS® members who already have an active "dot realtors" .realtors domain.
The “dot real estate” domain is free of restrictions and will be marketed and sold by more than 20 domain name registrars, with the anticipation that buyers will use the new domain to creatively market property and geographic areas, along with personal brands and specialties.
It's important to note that the explosion of “not-com” Top Level Domains is a big topic of discussion in search engine optimization circles.
Depending on who your market is, some customers may be more familiar with the traditional “dot com,” so that disconnect may decrease your page traffic--a factor in search engine rankings.
However, Google has indicated that "overall" its algorithms will give new top-level domains the same ranking weight. More about that here.
Read more from the National Association of Realtors here.
Jennifer J.H. Pierce
Business Development Manager | GRID Systems
1700 NW 66 Avenue, Suite 113, Plantation, FL 33313
P: 954-329-1406 | M: 954-295-JJHP (5547)